Identify Any Watch From a Photo

Yes. The web identifier on this page includes free scans, and the WatchID app for iPhone and Android includes free scans with every account. WatchID Pro adds unlimited identification for collectors and dealers who scan every day.

You get the most likely brand and model, the closest reference numbers ranked by visual similarity, and when available a market price range. In the app you also see current marketplace listings for the reference and keep a history of every scan.

Accuracy depends mostly on the photo. A sharp, well-lit shot of the full dial usually lands on the right model family and often the exact reference. Reflections, extreme angles or a partly hidden dial reduce confidence. Always confirm with the engraved reference or caseback when it matters.

No. Identification tells you which model a watch looks like. Authentication requires inspecting the movement, finishing, serial and paperwork, ideally by a watchmaker or an authorised dealer. Good replicas can look correct in a photo.

Photos sent through the web identifier are used only to run the identification and are deleted right after the scan. They are not shown to other users. The Privacy Policy explains how the app handles photos and scan history.

WatchID covers 100,000+ references from 500+ brands, from Rolex, Omega, Patek Philippe and Audemars Piguet to Seiko, Tissot and independent makers. Brand pages below explain where to find each brand's reference and serial numbers.

Yes, as long as the dial is visible and reasonably sharp. Save the image to your camera roll and upload it. Cropping the picture so the watch fills the frame helps.