How to Identify a Watch: Step-by-Step Checklist
A practical, non-technical guide that walks you through identifying almost any watch using the dial, case, and movement.
1. Start with the Dial
The dial gives you the most information at a glance. Note the logo, text (e.g. "Automatic", "Chronometer"), complications (date, chronograph sub-dials), and minute track style.
- Capture a straight-on shot so the logo and text are perfectly readable.
- Look for unique details: applied indices, color accents, special hands.
2. Check the Case & Bezel
Shape (round, tonneau, square), bezel type (smooth, fluted, rotating), and crown guards all narrow down potential models dramatically.
- Measure approximate case size (e.g. 36mm vs 41mm) if you can.
- Note if the bezel has numerals (dive bezel), a tachymeter scale, or is completely smooth.
3. Inspect the Bracelet or Strap
Bracelet design can be a strong clue (e.g. Oyster vs. Jubilee for Rolex, integrated bracelet for Royal Oak/Nautilus-style watches).
4. Use Visual Search Instead of Guessing
Rather than typing random brand names into Google, use a dedicated visual search tool like watchID. Upload a clear photo and let the AI compare it against thousands of references.
Once you have a candidate model and reference, you can confirm details (materials, dial variant, year of production) using brand catalogues and community resources.