Education 2024-01-25 5 min read

What Does 'Swiss Made' Actually Mean?

The legal requirements behind the most famous label in watchmaking.

The 60% Rule

Since 2017, at least 60% of the production costs must be generated in Switzerland for a watch to be labeled 'Swiss Made'.

The movement must be Swiss (assembled and inspected in Switzerland) and encased in Switzerland.

The label is a guarantee of quality and heritage, justifying a premium price in the global market.

Identify any watch instantly with our AI-powered app.

Learn to identify Rolex models by reference number, serial number, and visual cues. The ultimate guide for collectors.

Don't get scammed. Here are the top 5 visual indicators that a luxury watch might be a replica.

Decode the secret language of watch reference numbers from top brands like Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, and more.

Starting a vintage collection? Learn about patina, service history, and 'tropical' dials.